Scientific Basis
Evaluate values with the rigor and reliability of the Cultural Fit Assessment Method® (CFAM), a scientific methodology based on Quinn and Rohrbaugh’s Competing Values Framework (1981).
Evaluate values with the rigor and reliability of the Cultural Fit Assessment Method® (CFAM), a scientific methodology based on Quinn and Rohrbaugh’s Competing Values Framework (1981).
Values-Based Company® certified companies:
Our research team is composed of highly qualified professionals in the fields of psychology, technology, and people management.
Expert in culture and digital business. He has been a visiting researcher at the London Business School, U. College of Dublin, and U. del Pacífico. He currently collaborates with various business schools and is a professor at the University of Seville.
Professor at the University of Seville and visiting researcher at various international universities. He completed his doctoral thesis on the impact of culture on innovation. He has over 40 articles published in journals.
Professor at the University of Valencia, she completed her doctoral thesis on topics related to culture and digitalization. She has conducted research stays at the University of Turin and TEC of Costa Rica and is an expert consultant in business transformation.
Minzer's test is reliable because it uses the CFAM® method, a scientifically validated tool that allows discovering the predominant values in each person. Its methodology objectively evaluates individual values, providing precise results that reflect personal priorities and beliefs.
For companies certified with Values-Based Company®, Minzer identifies values through the CFAM® Team & Company Diagnose®, an assessment where employees share how they live values in their daily work. This allows for a deep, experience-based insight into the company's culture. For companies not certified with Values-Based Company®, Minzer gathers values from publicly available information, such as corporate values shared on their websites and official materials.
Minzer's algorithm applies the scientific CFAM® method to identify your personal values and compare them with the values of hundreds of companies, highlighting those with Values-Based Company® certification. This ensures valid and objective recommendations of companies where your principles and worldview best align.
CFAM® is based on the Competing Values Framework (CVF) by Quinn and Rohrbaugh, a recognized model in organizational psychology. This model allows measuring and analyzing key values that foster a strong and aligned company culture.
CFAM® measures coherence by comparing the corporate values declared by the company with the results obtained in the CFAM® Team & Company Diagnose®, which gathers employees' perceptions. This verifies whether the declared values are truly lived within the organization, providing key indicators about the authenticity and alignment of the corporate culture.
CFAM® measures cohesion through surveys that analyze two points: the values lived in the company and the personal values of the employees. This detects where values coincide and differ, generating key performance indicators (KPIs) that reflect the level of cultural alignment.